Our task was focused on defining a visual identity for the brand, and developing a graphic system that could be applied to off and online communication platforms.
Alone Together is an independent collective dedicated to organisation and production of musical events in Málaga. Based on this idea, this project aims to complement the growing cultural offer of a city experiencing a more than notable transformation in the last years.
Their proposal involves travelling the world searching for quality projects to share them with the audience in Málaga. An innovative experience with a program including conferences and workshops, where boundaries between creator and spectator blur.
Their human team is the main asset, professionals with long experience in event organisation worldwide.
Regarding verbal identity, the brand was intervened, suggesting a contraction of the name so it could be remembered easily and have more gravitas. That is how from Alone Together we came up with the acronym ALTO, building a visual identity from this point.
Being a new company, the main goal was to create an image of a serious and credible collective, capable to transmit innovation in a proposal without precedent in this city. The target audience was not only those with a specific attitude profile, but also culture institutions and sponsors.
With such an eclectic proposal, free of prejudice or labels, a binding visual system for very different events acting as a common link was needed. This resulted in the development of a visual identity system and physical and digital applications.