Museo Carmen Thyssen
Sometimes we also go to the street to make our clients’ brands more visible. Carmen Thyssen Museum in Málaga asked us to find a solution to one of their needs, making visitors of the city centre aware of the museum location. A street intervention was developed to improve the level of notoriety and knowledge of the institution and its location. The chosen place was the nearby Plaza de la Constitución, performing some kind of interaction with passers-by. The proposal we finally carried out consisted in building a big puzzle containing pictures from the museum’s permanent collection. The experience was useful both as advertising and for putting the museum and its works out on the street.
Supporting this action, a printed leaflet invited to play an origami game, replicating the puzzle at a smaller scale. This was a further step in the process, from the museum to the street, and from the street to home.