Espacio Fundación Telefónica
In 2012 Fundación Telefónica launched Espacio, a cultural space located in the landmark building owned by Telefonica right in the heart of Madrid. 6.000 m2 within 4 floors where art, information and creativity gathered in a varied and multidisciplinary program. A space conceived to shelter exhibitions, meetings and all kinds of cultural events.
With such a project, capable of generating a big amount of high quality content, Fundación Telefónica raises the possibility of creating a sponsored television program within La2 channel television schedule. Production company Wonderful, based in Madrid, carries out a comprehensive development of the project, directing and coordinating the participating teams.
We are commissioned to develop the graphic identity of the program, as well as producing the headers, bumpers and other animation pieces. This is how a two-year collaboration started, allowing us to work with related companies and professionals, such as the filmmaker Gabriel Tineo, and the producer Antonio Castro. The project offered us the opportunity to look into the process of audiovisual production for television. Even more rewarding was being in contact with artists and personalities from the fields of art, culture and new technologies.