How to help those who wish to learn Spanish and face with one of the most significant grammatical complexities in this language? We all know that verbal conjugation is one of the most cumbersome tasks of Spanish. Added to the number of tenses and verbal forms, verbal irregularities make up a list of obstacles in the difficult task of learning them. This is the insight thought that Lola Acosta, PhD in Spanish Philology, had in mind when conceiving Verbo, an app to search and learn verbal conjugations in an easy and enjoyable way.
We are commissioned the app graphic development, as well as the visual identity of the Verbo brand.
Developing the identity of a mobile app means having a full knowledge of its operating context, understanding its competitors and visual codes of this environment. This is a digital project, conceived to be seen on a mobile device, therefore with some specific features. This gave us the opportunity to use a vibrant and intense chromatic palette, hardly adaptable to other non-digital platforms.
A simple and sound identity was created, with the letter V from Verbo as the app icon.
The project emerges from a deep understanding of the app operation and its potential, so it can offer a clear and visual interface allowing an easy and intuitive navigation. We worked together with the client and the production team. As it often happens in these cases, design forced to reformulate some functional aspects and vice versa. The project could be developed and improved by the contributions from all the teams involved in the process.
The idea of using teacher Lola Acosta as the character where part of the graphic identity is based upon, comes up quite naturally, thus showing a human and close aspect. The character was created, and with it the chance to motivate students through gestures and certain attitudes.